Google Ads / PPC
Paid Ads / Digital Marketing
Connect paid search with a clear customer journey.
A paid-search brief should connect the audience need, advertising message and destination page. Before activity starts, the business needs an agreed objective, an offer it can support and a clear definition of the action being measured. Platform activity alone does not establish business value.
DECISION MAP / EXPLANATORY DIAGRAM
1
Google ads campaign intent
2
Landing page alignment
3
Conversion tracking requirements
The decisions that matter
Offer and destination
Explain the same proposition in the ad and on the landing page. Make supporting information and the next step usable on smaller screens.
Ownership and cost
Document advertising-account ownership, access and billing. Media spend, campaign management, creative work and landing-page production should be distinguished.
Measurement and review
Confirm the intended conversion action and how it will be measured. Tracking configuration, permission requirements and interpretation of data need an agreed owner.
Questions to consider
Can a campaign guarantee enquiries or revenue?
No outcome is promised. Suitability, budget, competition, the offer and the customer experience all need consideration.
Does this page confirm a price, result or availability?
This page explains the subject and relevant requirements. It does not promise a result, certify specialist credentials or confirm availability for an individual engagement.
Prepare a useful project brief
Describe the current situation, the task you want to support and the decision you need to make. This local preview does not accept enquiries or personal information.