i2b Solutions / Digital Marketing
Connect the message, destination and next step.
Digital marketing starts with a clear audience and a useful offer. The campaign message, landing page and enquiry or purchase journey should explain the same proposition. Measurement is most useful when a business has first agreed what a valuable action looks like.
Audience and message
Describe the customer need and the facts that support the offer. Avoid claims the landing page or business cannot substantiate.
Landing-page continuity
Carry the campaign message into relevant content, clear product or service information and a usable next step. Consider the experience on smaller screens as part of the brief.
Costs and measurement
Separate advertising spend, management work, creative production and tracking requirements. Access, billing and consent responsibilities need agreement before activity begins.
A clearer starting point
Is advertising spend the management fee?
No. Platform charges and the work of planning or managing activity are different costs. A proposal should make each clear.
How are projects priced?
Pricing is by custom quote only, based on the scope, requirements and relevant dependencies. No fixed package price, delivery deadline or result is promised.
Find the right subject
Browse the published topics below. Each guide explains practical choices, dependencies and useful questions for the next decision.