Paid Ads / Digital Marketing
Make social advertising consistent with the destination.
Audience, creative, landing page and the proposed action should describe the same offer. Review formats using the information a visitor actually needs to make a decision.
DECISION MAP / EXPLANATORY DIAGRAM
1
Meta campaign audiences
2
Creative and landing page alignment
3
Measurement setup
The decisions that matter
Meta campaign audiences
Audience, creative, landing page and the proposed action should describe the same offer. Review formats using the information a visitor actually needs to make a decision.
Creative and landing page alignment
Agree account access, budgets, creative rights and measurement responsibility. Do not promise a reach, enquiry or sales outcome from an illustrative campaign plan.
Measurement setup
For Facebook & Instagram Ads, the useful handover connects measurement setup with a clear owner and a way to check the result. Record the relevant inputs, review a representative scenario and separate included work from external services or later improvements.
Questions to consider
What should a brief for Facebook & Instagram Ads explain?
Start with Meta campaign audiences, the existing setup and the customer task. Include the relevant context for creative and landing page alignment. Keep credentials and sensitive records out of a general enquiry; access can be arranged through an agreed process if work proceeds.
Does this page confirm a price, result or availability?
This page explains the subject and relevant requirements. It does not promise a result, certify specialist credentials or confirm availability for an individual engagement.
Prepare a useful project brief
Describe the current situation, the task you want to support and the decision you need to make. This local preview does not accept enquiries or personal information.