Link Building / SEO & AI Search
Build outreach around a story that can be supported.
Identify the information, people and evidence behind the story before approaching media. Research relevance rather than sending the same pitch to every contact.
DECISION MAP / EXPLANATORY DIAGRAM
1
Story angles
2
Media research
3
Outreach documentation
The decisions that matter
Story angles
Identify the information, people and evidence behind the story before approaching media. Research relevance rather than sending the same pitch to every contact.
Media research
Keep a record of permissions, source material and responses. Do not present outreach activity as guaranteed coverage, backlinks or a verified client result.
Outreach documentation
For Digital PR, the useful handover connects outreach documentation with a clear owner and a way to check the result. Record the relevant inputs, review a representative scenario and separate included work from external services or later improvements.
Questions to consider
What should a brief for Digital PR explain?
Start with story angles, the existing setup and the customer task. Include the relevant context for media research. Keep credentials and sensitive records out of a general enquiry; access can be arranged through an agreed process if work proceeds.
Does this page confirm a price, result or availability?
This page explains the subject and relevant requirements. It does not promise a result, certify specialist credentials or confirm availability for an individual engagement.
Prepare a useful project brief
Describe the current situation, the task you want to support and the decision you need to make. This local preview does not accept enquiries or personal information.